From humble beginnings on County Road E to becoming a cornerstone of Wisconsin agriculture - this is the Spears family story.
The Spears family story began over a century ago on a modest plot of land along County Road E in Adams, Wisconsin. What started as a small family farm has blossomed into a 5th generation agricultural legacy that continues to thrive today under the leadership of Nathan Bula, our 4th generation owner.
Through economic challenges, changing seasons, and evolving farming practices, one thing has remained constant: our unwavering commitment to quality, integrity, and community. Each generation has built upon the foundation laid by those before, adding their own innovations while honoring time-tested traditions. Now, Nathan is mentoring his son Tate, our 5th generation farmer, to continue this proud legacy.
Today, we're proud to carry forward this legacy while embracing modern farming techniques and technology. We're not just preserving history - we're writing the next chapter of Wisconsin farming excellence.
5 generations working together on County Road E
The principles that guide everything we do, passed down through five generations
Every product represents our family name. We never compromise on quality or freshness.
Honest dealings, transparent practices, and treating everyone like family.
Protecting our land for future generations through responsible farming.
Supporting local families and strengthening our Wisconsin community.
Our mission is simple: Grow exceptional produce, care for the land, serve our community, and build something that lasts for generations to come.
We are committed to passing this farm down stronger than we found it—rooted in tradition, driven by quality, and made with care.
To be recognized as Wisconsin's premier family farm, leading the way in sustainable agriculture while inspiring the next generation that farming is the coolest career choice.
These are the moments that remind us why we love what we do
Seeing our team light up with enthusiasm during a large harvest is what it's all about. Their energy and dedication make everything possible.
There's nothing quite like the sight of eager customers waiting for our fresh produce. It's a testament to the quality we deliver every single day.
Building relationships that span generations. When families come back because they genuinely love our products, we know we're doing something right.
Every harvest is a celebration
A record-breaking harvest that showcased what teamwork can achieve
800 pounds of fresh asparagus harvested in just 43 minutes — a true testament to our incredible team's skill, speed, and dedication.
When everyone works together with passion and precision, amazing things happen. This moment perfectly captures what Spears-R-Us is all about: teamwork, excellence, and a shared commitment to quality.
Five generations of dedication, innovation, and love for the land
The Spears family establishes roots in Adams, Wisconsin, purchasing land on County Road E. Starting with basic crops and traditional farming methods, the foundation for generations to come is laid with hard work and determination.
The second generation takes over, expanding the farm's acreage and diversifying crops. Introduction of new farming equipment modernizes operations while maintaining quality standards.
Introduction of sustainable farming practices and organic methods. The farm begins building relationships with local restaurants and markets, establishing Spears-R-Us as a trusted name.
Nathan Bula, our 4th generation farmer and current owner, has expanded the farm's reach with emphasis on community engagement and education. Development of pickled goods line using traditional family recipes. Opening the farm to visitors and establishing direct-to-consumer sales while mentoring the next generation.
Meet Tate, our 5th generation farmer who's learning every aspect of the business from the ground up under his father Nathan's guidance. From operating machinery to managing crops, from marketing on social media to building wholesale partnerships - Tate is preparing to one day take over and lead Spears-R-Us into the future.
Embracing social media and modern marketing while honoring tradition, Tate is making farming cool for younger generations. He's expanding with pre-order systems, building wholesale partnerships throughout Wisconsin, and showing the world that farming is the coolest career choice.
5th Generation & Future Leader
5th Generation | Learning from Dad | Building the future
Learning from his father Nathan (4th generation owner) and preparing to carry the family legacy into the next generation
Every day, every season, every aspect
Tate isn't just learning the business from behind a desk - he's out in the fields every day, getting his hands dirty and experiencing every facet of farm operations under his father Nathan's mentorship. He's actively involved in:
Operating and maintaining farm equipment
Planting, nurturing, and harvesting
Making farming cool for Gen Z
Building wholesale partnerships
Direct connections with our community
Shaping the future of the farm
"I'm learning from my dad Nathan, building on 100+ years of family legacy while creating something new for the next generation."
- Tate Bula, 5th Generation Farmer
With his father Nathan's guidance and mentorship, Tate is learning not just how to run a farm, but how to preserve a legacy while innovating for the future. Every season brings new lessons, every challenge builds expertise, and every success strengthens the foundation for the next chapter.
From sunrise to sunset, Tate is there - in the fields, on social media, meeting with wholesale partners, and planning for pre-orders starting April 2026. This isn't a hobby or a side project - it's a calling, a passion, and the future of Wisconsin agriculture.
Watch 5th generation farming in action. From behind-the-scenes farm life to innovative agricultural practices - follow along as we build the future of Wisconsin farming.
Why customers choose our family farm over commercial alternatives
Direct from our farm to your table - no middlemen, no distribution centers. Just fresh produce picked at peak ripeness and delivered with personal care.
Everything is grown or sourced locally within Wisconsin. We support our state's agricultural community and ensure the freshest possible products.
We don't sell anything processed or artificial. Just pure, natural farm products the way nature intended - no chemicals, no shortcuts.
Meet the people who grow your food. We're not a faceless corporation - we're a family you can visit, talk to, and trust.
Century-old recipes, time-tested methods, and farming wisdom passed down through five generations of Wisconsin farmers.
Every customer is treated like family. We remember names, preferences, and take pride in building lasting relationships.
As we look to the future, we're excited about expanding our reach while staying true to our roots. Our vision includes growing our wholesale partnerships, expanding our pre-order system, and continuing to make farming cool for the next generation.
Growing partnerships with Wisconsin restaurants and businesses
Making it easier for customers to secure favorites
Sharing our story and making farming trendy
Be part of our story as we continue to grow and innovate while honoring our heritage.
Proud to be part of Wisconsin's agricultural excellence
Recognized for sustainable farming practices and community contribution
Century of continuous family farming tradition in Adams, Wisconsin
Supporting local families and strengthening Wisconsin communities
Visit our farm, meet our family, and discover why 5 generations of farming excellence matters. We'd love to share our story with you in person.