From humble beginnings on County Road E to becoming a cornerstone of Wisconsin agriculture - this is the Spears family story.
The Spears family story began over a century ago on a modest plot of land along County Road E in Adams, Wisconsin. What started as a small family farm has blossomed into a 5th generation agricultural legacy that continues to thrive today.
Through economic challenges, changing seasons, and evolving farming practices, one thing has remained constant: our unwavering commitment to quality, integrity, and community. Each generation has built upon the foundation laid by those before, adding their own innovations while honoring time-tested traditions.
Today, we're proud to carry forward this legacy while embracing modern farming techniques and technology. We're not just preserving history - we're writing the next chapter of Wisconsin farming excellence.
5 generations working together on County Road E
The principles that guide everything we do, passed down through five generations
Every product represents our family name. We never compromise on quality or freshness.
Honest dealings, transparent practices, and treating everyone like family.
Protecting our land for future generations through responsible farming.
Supporting local families and strengthening our Wisconsin community.
To provide Wisconsin families and businesses with the freshest, highest-quality farm produce while maintaining the sustainable practices and personal service that have defined our family for five generations.
To be recognized as Wisconsin's premier family farm, leading the way in sustainable agriculture while inspiring the next generation that farming is the coolest career choice.
Five generations of dedication, innovation, and love for the land
The Spears family establishes roots in Adams, Wisconsin, purchasing land on County Road E. Starting with basic crops and traditional farming methods, the foundation for generations to come is laid with hard work and determination.
The second generation takes over, expanding the farm's acreage and diversifying crops. Introduction of new farming equipment modernizes operations while maintaining quality standards.
Introduction of sustainable farming practices and organic methods. The farm begins building relationships with local restaurants and markets, establishing Spears-R-Us as a trusted name.
Emphasis on community engagement and education. Development of pickled goods line using traditional family recipes. Opening the farm to visitors and establishing direct-to-consumer sales.
Meet Tate, our 5th generation farmer and co-owner who's learning every aspect of the business from the ground up. From operating machinery to managing crops, from marketing on social media to building wholesale partnerships - Tate is preparing to one day take over his dad's business and lead Spears-R-Us into the future.
Embracing social media and modern marketing while honoring tradition, Tate is making farming cool for younger generations. He's expanding with pre-order systems, building wholesale partnerships throughout Wisconsin, and showing the world that farming is the coolest career choice.
Co-Owner & Future Leader
5th Generation | Hands-on with all aspects of farming | Building the future
Learning, leading, and preparing to carry the family legacy into the next generation
Every day, every season, every aspect
Tate isn't just learning the business from behind a desk - he's out in the fields every day, getting his hands dirty and experiencing every facet of farm operations. As co-owner, he's actively involved in:
Operating and maintaining farm equipment
Planting, nurturing, and harvesting
Making farming cool for Gen Z
Building wholesale partnerships
Direct connections with our community
Shaping the future of the farm
"I'm not just preparing to inherit a business - I'm building on 100+ years of family legacy while creating something new for the next generation."
- Tate Bula, Co-Owner
With Dad's guidance and mentorship, Tate is learning not just how to run a farm, but how to preserve a legacy while innovating for the future. Every season brings new lessons, every challenge builds expertise, and every success strengthens the foundation for the next chapter.
From sunrise to sunset, Tate is there - in the fields, on social media, meeting with wholesale partners, and planning for pre-orders starting April 2026. This isn't a hobby or a side project - it's a calling, a passion, and the future of Wisconsin agriculture.
Watch 5th generation farming in action. From behind-the-scenes farm life to innovative agricultural practices - follow along as we build the future of Wisconsin farming.
Why customers choose our family farm over commercial alternatives
Direct from our farm to your table - no middlemen, no distribution centers. Just fresh produce picked at peak ripeness and delivered with personal care.
Everything is grown or sourced locally within Wisconsin. We support our state's agricultural community and ensure the freshest possible products.
We don't sell anything processed or artificial. Just pure, natural farm products the way nature intended - no chemicals, no shortcuts.
Meet the people who grow your food. We're not a faceless corporation - we're a family you can visit, talk to, and trust.
Century-old recipes, time-tested methods, and farming wisdom passed down through five generations of Wisconsin farmers.
Every customer is treated like family. We remember names, preferences, and take pride in building lasting relationships.
As we look to the future, we're excited about expanding our reach while staying true to our roots. Our vision includes growing our wholesale partnerships, expanding our pre-order system, and continuing to make farming cool for the next generation.
Growing partnerships with Wisconsin restaurants and businesses
Making it easier for customers to secure favorites
Sharing our story and making farming trendy
Be part of our story as we continue to grow and innovate while honoring our heritage.
Proud to be part of Wisconsin's agricultural excellence
Recognized for sustainable farming practices and community contribution
Century of continuous family farming tradition in Adams, Wisconsin
Supporting local families and strengthening Wisconsin communities
Visit our farm, meet our family, and discover why 5 generations of farming excellence matters. We'd love to share our story with you in person.